“Quite Simply, We Don’t Want To Over Promise And Under Deliver.”- Sony Uk Managing Director

Just recently, Fergal Gara (Managing Director, Sony UK), discussed the PlayStation 4 in detail with GamesIndustry International. When it came to the consoles’s pricing, the MD said that the matter had to be considered for almost seven years, and the company actually put a lot of effort into finalizing it. The price wasn’t just decided without much thought. “Quite simply …