Tumblr : Yahoo’s New Path To Success?

Yahoo is pumping in $1.1 billion in cash for Tumblr to attract a younger, hipper and cooler audience for the company. Speaking at the J.P Morgan Global Technology conference, Yahoo’s CFO Ken Goldman said, “We’re working hard to attract a younger audience”. Tumblr is the “in thing” right now, with over 100 million visitors per month, 100 million blogs, more …