Don Mattrick Is Now Zynga’s New CEO

The new Zynga CEO Don Mattrick was Electronic Art’s initial option for its chief executive role and now it is at loss for a new candidate, says Michael Pachter GameIndustry posted the words of the Wedbush Morgan Analyst as, “Mattrick had been a “front-runner” for CEO of EA. Now that he has accepted a job at Zynga, EA is back …

Facebook Working On Tests For New Mobile Games Distribution

After ruling the social media social media circle for long, Facebook is now trying to move beyond. It had already ventured into the gaming ecosystem. Now it’s experimenting to be a Mobile Games Publisher. Not divulging much of the details publicly, Facebook confirmed working  with a handful of small mobile games developers to do publishing by offering distribution through mobile ads …

Survey Says Email Customers More Than Facebook, Twitter

The 21st century is an age of getting ‘social’ for companies, otherwise they risk becoming like companies a hundred years ago, which didn’t even think of using telephones. The social media, truly, has taken over the marketing at all levels. But, contrary to popular belief, a marketing data outfit, Custora discovered that online retailers have nearly quadrupled the customers acquired …