Vimeo, the popular video sharing website, seems to be going the Instagram way, after it added a new feature called Looks, which allows users to select from over 500 filters and apply them to videos for instant effects.
Vimeo’s instant effects, which are located in the video enhancers, allows the user to preview a filter on a single frame and then compare it with the original footage, before choosing whether to apply it or not.
One important feature that Vimeo had added is that the intensity of the filter can be adjusted using a slider that increases or decreases the effect of the filter on the particular frame on which the effect has been applied to.
Looks will be available to all Vimeo users for the next 90 days, but the company is likely to turn it into a paid service for both Vimeo Plus and Vimeo PRO subscribers.
Well, question being, is vimeo trying to step above Instagram? I guess we’ll have to wait and see.