Twitter Sets Up Revenue Streams Prior To IPO

This time twitter is trying to show that it will not repeat the mistakes of rival social media company Facebook, which took 15 months to catch up to what proved to be an over-inflated float price.

Even as the market -and its own investors- clamor for the next “IPO of the year”. To complement its billion-dollar ad business the micro-blogging platform is lining up mega revenue streams. This could have Twitter invading the space of live events promoters and app store operators like Apple Inc. and Google Inc., say those familiar with the company’s plans.

Due to the unknown trajectory of public markets, the company had not made decision regarding its initial public offering. From the central bank pulling back from asset purchases to a possible strike on Syria there is a lot to be concerned about plus plus the next round of Washington hyperbole concerning the U.S.’s deficit limit.

At least one investor, however, believes the time is right. “They could do it very quickly this fall,” this shareholder said, adding, “I would go now, rather than in 2014.”

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