Mobile Traction model

A while ago, the trick for getting mobile traction was pretty simple. It went something like this:

  • Build something really great
  • Get App Store/Play Store to feature you
  • See your app gaining popularity
  • Use some cheap installations to take it to a higher level
  • Voila, you’re a star!

This formula worked for quite a few years, especially for new start-ups and indie developers, but now seems to be getting out of fashion. This classic formula has stopped working and the process has become a lot harder. The new trends are likely to be:

  • Increased app store competition
  • Higher CPI rates
  • Editorial dynamics
  • The latest investment trends in the market.