Microsoft announced that it is expanding its Bing Autosuggest feature to inhabit more than just humans. The search engine will now suggest brands, places, movies, animals, albums, software, sport teams, and much more.
When first launched, in May, Bing let users find the person they were looking for directly within the search box, with a public profile. Now it has taken steps further to help users find exactly what they looking for. However, Bing doesn’t understand the difference between various things. But what it does understand is that there are multiple meanings for the same word and serves up thumbnails with all the connotations available.
Microsoft explains this as, “Only the user can tell the company which one he or she is interested in, Bing serves up thumbnails with both the person and the dog, if the user looks up for Pitbull. These are very different things that just happen to have the same name. But, Bing understands the difference and gives you the opportunity to select the right one. Similarly, searching for Harry Potter lets you choose between the literary series, the character, and a selection of movie titles. If you search for Empire state building, Microsoft concludes you could only be referring to the place, so Bing doesn’t give you any choices, but instead shows a summary from Wikipedia, the architect’s name, and the architectural styles.
In order to make these distinctions, Bing utilizes an underlying technology we call Satori that understands the relationships between millions of people, places and things providing you with a more useful model of the digital and physical world. All of this computational power allows you to select the most appropriate choice in a matter of milliseconds.”
Though, it just sounds like Google Knowledge Graph, there are certainly differences directly below the search box as opposed to the search results page.