Marvel Building A Connected Universe Throughout Its Games

The Marvel Cinematic Universe initiative turned out to be a vast success for Disney, and therefore the comics giant is allegedly building the same collective continuity across its games.

Marvel’s VP TQ Jefferson said, “You might have detected that certain similarities and threads touch from one game to another.” He announced this at an SXSW session on Saturday. “It is quite like what you see in publishing and film; we’re making an attempt to build a gaming universe connected by common components and narrative into a bigger gaming initiative.”

The Marvel Cinematic Universe had a series of singularly centred films (Iron Man, The incredible Hulk, Captain America and Thor) as a lead into The Avengers film, which went on to become the biggest non-James Cameron flick ever in terms of raw box office dollars.

Marvel games has already had its mega-teamup game in the free browser/mobile title Avengers Alliance, which is going to expand this year to incorporate characters from this year’s Captain America: The Winter Soldier and Guardians of the Galaxy films. It also includes the MMO Marvel Heroes, Lego Marvel Superheroes, Deadpool and variety of other mobile games. And it’s Sony and not Marvel who owns the film rights for Spider-Man, therefore the game based on The Amazing Spider-Man 2 is in a very weird spot.

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