EA CEO Predicts A Very Competitive Market For Consoles In Coming Times

Electronic Arts CEO, Andrew Wilson predicts that both Apple and Google will challenge living room market in the coming times. The Chief Executive Officer has foretold that Sony and Microsoft will shortly face “stiff competition” from some other firms hoping to enter the living room entertainment zone.

During an address at the Credit Suisse 2013 Technology Conference, Wilson aforesaid that companies including Apple, Sony and U.S. cable provider Comcast will move to challenge the dominance of Sony and Microsoft.

“Our market is evolving at a very, very speedy rate,” the CEO said. “I assume that Microsoft and Sony have a true chance to create a strong following and a robust install base while they still are the single best to get high fidelity, high definition interactive diversion to your 80-inch TV.”

While both Sony and Microsoft are adopting ways to dominate in the living room, Wilson said both firms will have to be compelled to strengthen their positions over the course of the new generation cycle.

Xbox One and PlayStation 4 had an anticipated launched last month. Their early success has prompted Take-Two CEO Strauss Zelnick to predict that both are going to be more commercially successful than their predecessors.

Apple has been rumoured to be engaged on a living room entertainment device for some time now: just last month the corporate acquired PrimeSense, the corporation responsible for Microsoft’s Kinect 3D camera technology.

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