The latest info coming straight from the Samsung/Apple trial gives some candid insight into Apple’s analysis of the futurity of the smartphone market.
The info was availed via documents posted by Re/code and they include an Apple slide deck from April, 2013 for 2014 planning. The document has graphs showing Apple’s growth rates that are slowing quarter after quarter. It means that the main reason for the decline amongst consumer is basically that consumers want less expensive and bigger phones.
Apple acknowledges that “consumers want what we do not have,”-obviously meaning big screen+cheap phones, which is nowhere to be seen in the Apple brand.
Also, it is being rumored that Apple may be introducing a bigger iPhone 6 this time. The dimensions of the new iPhone may be like 4.7″ or 5.5″ with the 4.7″ model being highly favoured.