Apple iPhone 5C & 5S Release

Apart from a 85-minute video of the unveiling of the new iPhone, Apple has uploaded many other videos which describe in detail, the new features of the handsets. Watching Tim Cook as he unveils new iPhones has become easier than ever before. Apple has uploaded videos of the event to its Website. The latest iPhone was showcased to the public last Tuesday, much to the delight of the Apple fans. Apple has plans of releasing many more smartphones in the future. However, the success of the smartphone would be based on the public’s reception.

The video showcased Apple CEO Tim Cook, software chief Craig Federighi and marketing chief Phil Schiller explaining the new software and hardware features. The company has also uploaded many videos on its YouTube channel which explans their new Touch ID fingerprint sensor and the iSight features on the iPhone 5S. There was also an introduction to the iPhone 5C by the Apple design chief Jony Ive. Apple’s strong team of technical people is the main force behind their launch of their latest gadgets. Their design team is another dedicated group of people who are willing to go all out for the launch of any of their gadgets.

As if the latest launch of the iPhone 5S and a new smartphone priced competitively- the iPhone 5C wasn’t enough, Apple also announced that their operating system would be released on the 18th of September. Apple has kicked off their entry into the smart phone category, sensing that it is an area of growth in many countries across the world. The smart phone is expected to take the world by storm. The brand value of Apple is tremendous and that is the major driving force behind the promotion and marketing of their new smartphone.

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