Amazon is rumored to announce it’s latest e-commerce acquisition, Quidsi. Quidsi is the company behind Diapers.com, Soap.com and the most recent BeautyBar.com. Amazon is reported to buy the whole lot for a cash price of a whopping $540 million. The last big money acqisition for Amazon was the infamous $1.2 billion for Zappos.com.
In corporate warfare: while on one end eBay trying hard to keep up, Amazon keeps hitting home runs. Diapers.com has an estimated $300-million revenue this year, making it the largest source of revenue for Quidsi, it’s sale price would be almost double the revenues.