YAHOO – a company name which have once ruled the internet market is taking new steps for hitting the market like before.
The changes in yahoo in last few years is not hidden from anyone. With the launch of $1.1 billion Tumblr acquisition, YAHOO targeted the young generation as GenX have a large domination over the market.
In April, Yahoo came out with, Yahoo Stream Ads. Henrique De Castro, Yahoo’s COO, calls these and other native advertising units “tweeners,” meaning they fall between advertising and editorial content.
Click here to see the conversation between De Castro sand Mashable.