Tube Mogul, the new video startup has plans to expand its business in Asia. It is will be done by closing down the second tranche of the funding of series C worth $10 million. This funding is being led by Sing Tel innov 8 which is the capital arm of the SingTel Group. Tube Mogul is recognized as the brand in video marketing company which is having plans to eagerly step up into Asian Market. The reason being Asia Market is growing with the sales of 20.2 percent of video ads on the basis of real time ads, every month.
In additional to this, the brand video Marketing Company has also launched a private beta in Asia. There have been running campaigns for 500 brands as well as for regional brands. It has also launched a section for trading desks. There is yet more apart from this funding program and that is a new office in Beijing. The company is planning to open up a new office there and the head will be Sven Rossbach, He will be the director of business development department. The previous record says that he is specialized in the Cadreon which is the platform for marketing services.
Rossbach has his focus on the growth of Tube Mogul in Asia and this will be done by introducing the brand ambassadors from China. The publishers will also be helping out in putting video ads. There are yet other moves of Tube Mogul and that was to open up a new office in Singapore and also to hire the former BBC.com VP Phu Troung in order to carry out its expansion into South East Asia.
Tube Mogul was established seven years ago and has also shifted its focus back in 2011 to digital ad agencies and brand advertisers. The company is expediting in building itself as a premier tool to analyze the videos of online video producers. The company has also launched a Playtime that is an ad video network. This technology took and advantage of the viewership data of all videos. The company managed to raise $10 million on October 2010.