If you ever require a reason to detest “retailer exclusive” DLC, here’s one. Recently, Lightning Returns went on sale in Japan, and was launched with plenty of varied merchant specific DLC promotions and schemes. Apparently, the Aerith costume was specific to the V Jump strategy guide -or, it was, until square Enix put it plainly on sale on the marketplace for everybody to grab. The DLC was subsequently taken off, and a public apology was posted on Twitter to the publisher of the guide. Basically, this case presents more issues than I will count.
Now this does seem a bit odd, and no one’s really sure how it happened. Well, anyway, it was solved quickly and any further issues were taken care of.