Sony has now come up with earlier promised at CES, FMP-X1, 4K Ultra HD Media Player device capable of producing resolutions upto 4 times HD resolution of 1080p, which is now available online for $699, for buying it from store consumers will have to wait till July 15. 4K media player can stream 4K content to Sony’s 4K televisions. To counter the hefty price tag Sony is giving 10 free 4K Ultra HD feature films. If you buy the Sony X900A 4K Ultra HD TV you could walk away with a $200 off the media player price. You can check if your 4K TV complies for access to Sony’s premium 4K movie content. And as it is with every Early adopters of this Ultra HD technology, the lack of 4K content has been a problem. Sony is coming up with Video Unlimited 4K content service, including movies, TV episodes and short-form video in 4K quality with rentals and purchases from $7.99 and $29.99.