Payday 2 is about to release soon (in four days) on 13th August. It’s been developed by Starbreeze Studios, and it’s been published by 505 Games. According to recent reports, the game has already made back the amount of money the developers had recieved from 505 games, through the pre-orders of the game, as stated by Starbreeze CEO Bo Andersson-Klint.
Starbreeze mentioned that their strategy of focusing on their own properties is correct (and it clearly works, too), the CEO of Starbreeze Andersson-Klint said that they have not only managed to deliver a desirable product in payday 2, but have also executed the promotion that few companies of their size can. Now they should look forward to the royalty income that can secure to develope the companies IP in future. The fact that Payday 2 generates the revenue before 6 days to release is of course very unusual for games of this size and strengthens the long-term nature of their strategy.