According to the reports of The Financial Times, YouTube is going to come up with paid subscription for some of the specialist video channels, and the new system is expected to be in place from as early as this week. As per the sources familiar with the plans of paid YouTube channel, this paid service may include as much as 50 video channels, and subscription for a single channel can come at as little as $1.99 per month. Earlier in February, YouTube had disclosed their plans of paid channel subscriptions to CNET but the time of launch of the service was not indicated, which now can be expected to take place within a few days.
The paid subscription, can give the famous user uploaded video sharing site another channel to generate revenue, to finance production of different high quality contents. It was already announced by YouTube representatives, that the Google owned site is thinking of creating subscription platform, to bring more improved content to the site that will help the creators to generate revenue apart from the ad supported rental methods. And better financing certainly means development of better contents. YouTube officials declined to provide a direct comment on the date of launch of the service, they held the notion, “nothing to announce” for now.
As per reports, YouTube has approached only a selected suit of media outfits for developing paid channels to be distributed through the site. Big names such as Maker Studios, Machinima, FullScreen are the ones in the list, who already have produced for the site. Reportedly YouTube is also approaching other big houses in the sector for the same, but till now the names are not out. According to a report of AdAge that came out in January, YouTube was also considering the idea of putting some charges for their other services. Self-help and financial advice shows, libraries of videos and live events are expected to come only at an extra cost.
The whole concept is to provide users with an alternative of the traditional Television services, which will enable the channel producers to run ads along with the contents, and generate revenue through both the ways.