Adly is a way for advertisers to get in touch with celebrities. It is there for those celebrities who are willing to post messages on social networks in order to promote themselves. Adly has risen a funding of about $2 million recently. These new funds came from GRP partners and Siemer Ventures. GRP partners were the previously backed up partner and Siemer Venture is the new one. The total funds with Adly now come up to $5.7 million.
The company also has something new for the audience and that is a new product that has been launched this week. You will find it; rather it is first thing that you will see if you look at the website of the company. You must be thinking it to be something very great in the appearance but it is merely a button that says – ‘Match me up’. The utility of the button is that it allows the company to analyze the followers and content of its own business. There will also be able to find the publishers who will be able to amplify the content in it.
It might be a bit confusing for you and here is an example to explain you about it. If you sigh in with your Twitter account, Adly will say you that it is able to find 6 publishers who are celebrity themselves. These celebrity publishers are vale to increase your engagement up to 31x and your reach to about 61x. It also includes a blogger or an entrepreneur having 103,000 followers and an analyst having 180,000 followers. It also has a podcaster having 199,000 followers. The new CEO of Adly said that it is a part of the new strategy of the company.
Advertiser get facility in Adly which is they find it difficult to gain access to different eyeballs. This makes Adly a big point of selling for them. They are enlisting the endorsers of celebrities which are helpful in prompting a lot of engagements and conversations in it. The next step of the company is to build a tool that will ensure that engagements and conversations are really happening.