It hasn’t been even a whole year since LinkSmart came up to help the publishers to use text links in a better way to increase the reading of their sites. As a next step, the company has raised $5 million led by recently founded Costanoa Venture Partners and Foundry Group, for upgrading its technology to make it more widely available. Greg Sands, former director of Sutter Hill Ventures, founded Costanoa Venture in last December.
Pete Sheinbaum, the CEO of DailyCandy, founded LinkSmart to help the publishers to increase viewers through proper in-text linking. Though the developers concentrate a lot on the layout, the side banners, and the widgets, but actually it is the basic content of the webpage that keeps the reader glued, and LinkSmart is structuring the tools in a way so that it will give the publishers the ability to exploit that engagement of the readers to its full. They have created a better and smarter way to link between contents that will certainly serve the purpose.
The technology has three main facets. The first one in the list is the analytics. This will show the publishers which page can have more links, and the pages to which these links should lead to. The next one is the management tools that will make the job of redirecting the links to the new pages seamless. It will also provide the technology to automatically add links to the contents, which will certainly need permission from the publisher.
The technology can bring a lot of help for the developers who have to spend long hours by adding links to the web contents manually. This will not only make their link adding job easy but at the same time they will get the links which have more contextual similarity. Getting the links that will lead to more similar pages will surely add more value to the site and will also increase the effectiveness of the links. With the raised lump sum LinkSmart is planning to expand the employee base, which currently counts to 18 heads in its tech team. The company is planning to hire people in the sales and support sector of the company, who will be stationed in New York, San Francisco, L.A., and Chicago.