Just before Segment leader Samsung was to announce for sponsoring Jay-Z’s newest album, “Magna Clara Holy Grail”, HTC has announced its Brand New endorser Robert Downey Jr. HTC who is working on a extensive two-year marketing campaign & signing up Downey Jr. could be a big game changer for HTC’s much appreciated smartphones who are not picking up in sales. Buzz is Downey has got a deal for $12 million and will be featuring on television, print, and billboard advertising around the globe for promotion with his creative control.
HTC is still struggling hard to establish itself as Market Leader against award winning campaigns of leading Samsung. Smartphone sales are not just picking up for HTC despite of much appreciated flagship One smartphone.
Chief marketing officer Ben Ho in a statement said – “We haven’t been loud enough,” in his first meeting with the press this March. Company also plans to do away with current graceful tagline of “Quietly Brilliant” in search for themes of “bold,” “authentic,” and “playful.”
Downey is the first celebrity on whom HTC will be backing for promotion , & its expected that this could be the game changer as Downey not only will be having final say over the material, Marvel announced today that he is set to return as Iron Man in the second and third Avengers movies.