The WPP owned market research company Kantar Worldpanel ComTech declared the results of their 12 weeks spanning research on the sales of handsets across the key markets. The figures of the finding clearly mark mobile OS Android from Google to continue to hold the top position in the list. In the research, nine potential mobile markets were surveyed by the organisation that included, the U.S., UK, France, Spain, Italy, Germany, Australia, Japan and China, which clearly showed that in the last 12 weeks that ended on March 31st of the year 2013, Android alone accounted for 64.2% of the total sales of handsets in these 9 markets.
The details of the survey shows, irrespective of the financial situation of the country, developed, emerging or struggling, sales of the Android handsets are touching the sky. Spain, with its struggling financials, tops the chart with 93.5% android smart phone sales. The only exception was Japan, where iOS from Apple steal the first position with 49.2% sales.
Dominic Sunnebo, global consumer insight director, Kantar Worldpanel ComTech, expects that with the launch of HTC One from the house of HTC, and Galaxy S4 from Samsung, the market share of Android is going to increase even more, which will surely create pressure on Apple, Nokia and BlackBerry to keep their products updated. In the US market, share of iOS has already declined by almost 1 per cent, whereas Android has gained 1.4pp. Symbian and BlackBerry scored as low as 0.2% and 0.9% respectively in the recent month.
According to the reports it is only Windows phone that has shown a moderate rise in its sales apart from the Android. The credit for this can be given to the marketing of the Windows phone maker Nokia that targets the first time smartphone users. At the present times, the smartphone sales have outnumbered the feature phones, but it is to be noted that the number of active feature phone owners are still higher compared to the smartphone owners, and Nokia is targeting this group of consumers. Whereas the majority of the iOS and Android owners has owned a smartphone previously, and if the market pattern continues Windows phone can certainly get a growing advantage.