Huge Price Cut In Microsoft Store – Does It Imply Something More?

In this ever changing market of gadgets, changes are on the cards even for the tech giants. Devices running on a high take just a few days to become outdated and replaced by it’s successors. A slashing price cut at the Microsoft store just showed a glimpse of this phenomenon come to reality. As a matter of fact, Microsoft has offered a stiff price cut on tablets and hybrid tablet-computers in it’s store. That is not extremely rare but such an eye-popping price cut certainly raises different speculations regarding what is exactly cooking in the kitchen of the IT giant.


The price of Toshiba Satellite U925t-S2130 Convertible Ultrabook with 12.5-inch screen, 128GB solid-state drive (SSD) and Core i5 Intel chip, is selling at $799 instead of it’s original price of $1,149. You can get the HP ENVY x2 11-g012nr Touchscreen with 11.6-inch screen, 64GB SSD and Intel Atom 1.8GHz “Clover Trail” Z2760 chip just for a price of $599 that is normally fixed at a price of $849. The price of ASUS Taichi 21-UH51 Touchscreen Ultrabook with 11.6- inch screen and 12 GB SSD has come down to $ 1,199 from $ 1,299. These massive price cuts are not exactly making a healthy impression in the market.

Hot suppositions are on if this is only a discount to promote the sale of the not-so-selling models of the gadgets or the scenario is something more acute. Quoting the words of Bob O’Donnell the IDC analyst, CNET reported in the last month that the sale of the Windows 8 PC is horribly slumped. This negative wind in the market is surely furnishing fuel to all the speculations.

According to the expectations of IDC, the shipments of computers will drop by 1.3 per cent this year against the expected 2.8 per cent growth.  This is not quite hearty information for the market.  Speculations are also on if the market is already saturated with hi-tech devices, but the immense demand in the developing countries of third world does not seem to be satisfied yet to make the market closed. And for added info, the price of the Acer Iconia W510-1674 Tablet that was listed at $399 earlier in the day is again back to it’s marked price of $499.

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