Down is rebrand introduced to its iOS app in August, which was primary named by Facebook as “Bang with Friends”. This time it came with some new features, and is available for Android, iOS and Web versions coming soon.
Earlier when it came allows users to chose Facebook friends whom they wanted to hook up with and sent nudges, and if the feeling was mutual, well, you get the idea. New Down have several other option like it allows users to browse friends of friends and have an option as “get date”. It also uses an algorithm which several other apps use i.e. “matching based on the percentage of people who click on users” profiles or indicate interest.
Founder Colin Hodge have told some reasons why they need to change the name, “There’s still a stigma for using tech for dating. It’s rapidly eroding, but we still think it’s crucial for our users to feel comfortable. That’s part of the reason we rebranded”, he said. He also suggested that “bang” was totally misguiding people and Down represent the simple, natural way that our generation dates.