Facebook made an announcement that Facebook For Every Phone, a native app that works on feature phones, has been downloaded 100 million times.
Wondering what Facebook For Every Phone is?
Facebook For Every Phone is an important part of the company’s global strategy because more feature phones than smartphones are used in developing countries like India, Indonesia ,Philippines etc. Knowing the fact that for many consumers, feature phones may be their only point of access to the Internet.
Facebook had recently began selling ads on its feature phone platform and although it ,makes a small profit by that but extending into countries with rapidly developing tech ecosystem may boost Facebook market in countries like United State and United kingdom.
As we all know Facebook is the most widely used social networking site which had 751 million monthly active users on mobile as of March 31, 2013, an increase of 54% year-over-year.
Users will be delighted to know that Facebook For Every Phone includes most popular and widely used features like News Feed, Messenger and Photos. It is also optimized to use less data than other Java apps and mobile sites, Moreover Facebook has made a partnership with mobile operators around the world to offer free or discounted data access to Facebook For Every Phone. However the app is powered by Snaptu which is a mobile platform that Facebook acquired in 2011.