In this era of smartphones every tech service provider seems to expand their nets. Evernote, the service used for note taking and archiving in the cloud, to make them readily available to the user, is going to join hands with the major South Korean messaging service provider Kakao Talk.
Evernote and Kakao have partnered for only one big reason. Evernote and Kakao have partnered to expand their territory.
The tie up will increase their functionality and expand their market at the same time. As reported by The Korea Herald, KakaoTalk is going to launch its latest messaging application that will enable the users to save their conversations to Evernote and share them with family and friends. This will enable the users not only to relive the memory but at the same time will make it easy to share the memory.
According to the CEO, Phil Libin, Evernote, till now the products from the house were designed to be introverted, it was used to keep information and memories only for the use of the owner, but now with the increasing demand in the market for sharing and collaboration, the company is looking to the new prospects. Evernote has always adopted the most innovative ways to serve the customers and this is an extension to the service with the same motto. Now the users will be able to save the messaging history of KakaoTalk into the Evernote cloud, which will make it easy to share and access.
For Kakao, the prevalent messaging service in Korea, which is reported to have 95 per cent of the Korean smartphone users signed in, this tie can be a major footstep for stepping beyond South Korea. This step is particularly crucial for the company as the market in South Korea has already touched the saturation point, and to expand its user base, it now needs to look outside the home country. In a press conference, Lee Sir-goo, The CEO of Kakao said that this partnership will raise the position of Kakao as a global platform for mobiles.
The present trends show that most of the mobile users use different messaging services to communicate instead of traditional SMS texting. According to the study by The Financial Times, in the world arena more messages are sent through chat apps than conventional SMSs. At this juncture, the step by the Korean major can prove indeed beneficial.