EA Free Game As An Apology

Recently it was reported that EA’s recent launch SimCity was having loading issues due to EA server overload. EA promised to quickly overcome this problem within two days and is working hard on solving the problem. SimCity is designed by Maxis a part of the Electronic Arts. Lucy Bradshaw (General Manager, Maxis) reported about EA’s efforts in solving the server load issue. She reported that the servers have been updated and their capacity has increased by 120% which lead to 80% relief to the problem in last 2 days. She hopes that the rest of the problem is solved within this weekend.


But the good news is that EA wants to apologize to it’s costumers who have faced problem with the game. And to do that, an EA free game is going to be offered to the buyers of SimCity from the Electronic Arts catalogue. Lucy Bradshaw updated this on the official blog of EA. She said that they were dumb and underestimated the amount of people signing in to the servers and will work on fixing the problem.

“So what went wrong? The short answer is: a lot more people logged on than we expected. More people played and played in ways we never saw in the beta. OK, we agree, that was dumb, but we are committed to fixing it.”

– Lucy Bradshaw (General Manager, Maxis).

She also reported that EA is sorry for the inconvenience caused to it’s customers and just to apologize, EA is going offer a free game. This is surely going to help EA maintain their goodwill but the problems that the customers have gone through can’t be ignored.

“To get us back in your good graces, we’re going to offer you a free PC download game from the EA portfolio. On March 18, SimCity players who have activated their game will receive an email telling them how to redeem their free game. I know that’s a little contrived – kind of like buying a present for a friend after you did something crummy. But we feel bad about what happened. We’re hoping you won’t stay mad and that we’ll be friends again when SimCity is running at 100 percent.”

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