EA Labels owner Frank Gibeau told VentureBeat in an interview that having Frostbite up and running ahead of the transition has allowed EA to keep its spending almost flat and said that when you have a well proven technology aqnd information base with tools , it makes the work all the more efficient and low-risk .
According to him it was a hard decision, to invest in the early play and put the resources in. It build up an environment of stress and tension in other parts of the business because a lot of our top players were working on next-generation buisiness.
However We are planning reiterating that we intend to exit this year with spending flat, year-over-year.
Giving Further information he said that during a console transition year, that has never happened in history , our R&D went up 30 percent. The reason that we’re cranking these kinds of games on flat spending is shocking.
Users will see a great contrast to the last console transition, which saw EA struggle financially which was made possible only because of huge R&D expenditure on Criterion’s RenderWare, which was once expected to power all the company’s games.