New Entrant in Zynga’s Boardroom CEO Don Mattrick believes he can turn Zynga into a new leaf.
He also believes that founder Mark Pincus’s “pioneering vision and mission to connect the world through games is just getting started” that can enable Zynga to take hands on with giants EA and Xbox.
Here what he had to say:
“Zynga is a great business that has yet to realize its full potential,” Mattrick wrote in his first letter to Zynga staff since his new role was announced earlier today.
“I’m really proud to partner with a product focused founder like Mark and work with the executive team to grow the DNA of the company and lead this transition.”
Matttick said he’s “excited” to be part of Zynga, which he believes has “redefined entertainment and brought gaming to the mainstream”.
“Only Zynga combines engineering, industry-leading product management and analytics to deliver products that strike a chord with consumers and add real value in their lives,” he continued.
“More than 1 billion people have installed a Zynga game across web and mobile and popular franchises like FarmVille and Words With Friends are a daily habit for millions of people. It’s a staggering milestone that speaks to the mass market opportunity ahead of all of us.”
“I’ve seen firsthand how powerful franchises and networks can work together to deliver breakthrough value for consumers and drive sustainable growth. We too, have all the makings of a successful service and business and we have the opportunity to create lifelong relationships with our customers through our high quality products,” he said.