Hugo Shin, product marketing communication team leader, LG, in an interview with t3, told that we can expect to see the LG OLED TV panels at an affordable price by the next two or three years. His words confirmed reports of the analysts that the technology can become affordable, not before the end of the year 2015.
Organic light emitting diode – easily known as OLED, is an energy efficient alternative of the LCD and Plasma panels. The technology is no doubt impressive, but the price, 11 million won, goes utterly out of reach of the common people. The company is not really getting a good sales report for the newest launch, but the launch has sealed the position of the company as the market leader in the latest technology.
The last year, both the companies, Samsung and LG had announced to roll out 55 inch OLEDs. In the month of January, they also presented with their television models in the Consumer Electronics Show in Las Vegas. And finally LG was the pioneer to make the technology available in the market. The win over Samsung had leapfrogged the share of the company to 5.4 per cent. According to the analysts, by the year 2014, the sales of the OLED televisions are estimated to reach the mark of 1.7 million.
Since its launch in Korea, in the month of February, the 55 inch LG OLED TV has reported sales of 200 units. The start obviously was not that glorious for the expected big thing of the future, but considering the eye-popping price tag associated with it, we can say, it was not a very bad start either. The team is currently working on establishing the OLED and 4K technology, and they are expecting much better performance in the coming years. They are also working to make the technology cheaper to boost the sales curve.
Hugo Shin also told t3 that once the OLED is established in the market, the company will focus on curved OLED panels. So this is the next technology we can expect from the brand. He also added that the company aims to be the leading brand in the electronics market by the year 2015.