A report from Wall Street Journal states that around 100 million dollars were spent by Disney for developing its new Disney Infinity. Disney has an amazing record in the game industry and the failure of Disney Infinity, in case, will result in inevitable loss to the company. So the company is working very hard for this project.
But Disney doesn’t seem to be worried, as it has already made $1 billion for its Skylanders project in the two years. This success report was impressive and Disney is expecting the same for its latest project too.
Disney has so far accumulated billions of loyal fans for its games and this has hiked their promotion for all their projects.
Disney is expecting more profit in their current project than the Skylanders.