The recent study by Statista suggests that Facebook is way ahead in driving the traffic to publishers and currently Facebook is holding first place with 10.4% of online publishers website traffic. The SNS I am talking about: ; Pinterest, Twitter, Stumble Upon, reddit, YouTube, LinkedIn and Google+.
Comparing with Facebook, Pinterest comes on second at 3.7%, followed by Twitter at 1.2%. Earlier this week WSJ reported an interview with Facebook analytics chief Ken Rudin who spoke of new technology that will monitor a user’s cursor movements from the moment they interact with a certain part of its website and when a user is on the newsfeed.
Facebook reportedly collects both demographic and behavioral data but according to Mr. Rudin the new technology can expand the behavioral data that is collected.