Facebook Ahead Of Seven Other SNS In Sending Traffic To Publishers

The recent study by Statista suggests that Facebook is way ahead in driving the traffic to publishers and currently Facebook is holding first place with 10.4% of online publishers website traffic. The SNS I am talking about: ; Pinterest, Twitter, Stumble Upon, reddit, YouTube, LinkedIn and Google+.

Comparing with Facebook, Pinterest comes on second at 3.7%, followed by Twitter at 1.2%. Earlier this week WSJ reported an interview with Facebook analytics chief Ken Rudin who spoke of new technology that will monitor a user’s cursor movements from the moment they interact with a certain part of its website and when a user is on the newsfeed.

Facebook reportedly collects both demographic and behavioral data but according to Mr. Rudin the new technology can expand the behavioral data that is collected.