Apple has never been known for their partnerships with third-parties. But, they always make it a point to recognize the 1st of December as World AIDS Day at Apple Retail Stores on its website. They have done it for the past two years.
Some of the stores, mostly in the United States and in United Kingdom colored their Apple logos red for the occasion.
Every day, 900 babies are born with HIV. Apple does its bit in eradicating AIDS by creating a RED merchandize. A percentage of the profits from the sale of those products go to the Global fund, which helps in funding AIDS programmes in Africa. Since its inception, (PRODUCT) RED has generated around $215 million for the Global Fund. More than $65 million came from Apple alone. You can make an impact too by purchasing a (PRODUCT) RED iPod or accessories for iPhone and iPad.
There are (RED) Verisons of the iPod shuffle, iPod nano, iPod touch, the iPad Air, iPad Smart Case, the iPhone5s case and the iPhone 4S Bumper.
This follows a special charity auction to benefit PRODUCT (RED) last week, which involved auctioning one-of-a-kind products designed by Jony Ive and Designer Marc Newson. The items include a red Mac Pro, a pair of solid gold Apple EarPods, a one-of-a-kind aluminum desk and a special edition Leica camera. All the products were auctioned off at the special event and it raised nearly $13 million.