The deal between Apple and headphone-maker Beats got finalised and completed yesterday for around $3 billion. Many people had questioned as of why had Apple entered into this venture. And now the iPhone maker has said that it did this deal for three reasons:
- The number of new releases on iTunes this year has fallen and is the smallest ever.
- Growth of iTunes sales has conked.
- Apple’s earphones are bad.
Apple executive Eddy Cue said that music is dying these days and Beats has a great subscription music service, though many customers believe that it is still not that great.
Apple says that with Beats, it can take the music industry to new heights and bring in excellency for the consumers as well.